|
|
| |
|
|
| |
Home >
Books >
Business / Management / Finance >
Sales & Marketing >
THE (UN)COMMON SENSE OF ADVERTISING
|
THE (UN)COMMON SENSE OF ADVERTISING
By
Sanjay Tiwari
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
|
|
|
Liberty Books' Bestsellers
|
|
|
| |
|
|
|
|
|
