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Selling is Everyone's Business: What it Takes to Create a Great Salesperson
By
Steve Johnson & Adam Shaivitz
Selling Is Everyone's Business—especially yours. If you're an executive in charge of salespeople, a sales team leader, a sales manager, or a salesperson, selling is more than just business; it's life and death. So how do you improve your performance and that of your sales team?
Commissions and bonuses might get your salespeople working harder, but if they don't have the latest ideas, tools, and training it won't matter. The key to improving sales is in leading and training your people to excel. Sales teams, just like sports teams, need a good coach to reach their full potential. They need inspiration and motivation, the best tactics, and lots of practice. It's your job to give it to them.
Selling Is Everyone's Business is a guide specifically designed for sales team leaders who want to take their own and their team's performance to the next level. Written by two of the country's top sales training consultants, this comprehensive guide features case studies, interviews, and special learning tools that help you understand these, and many other, vital topics:
The role and best practices of a coach
Developing and executing a game plan for yourself and your team
Improving top performers and getting rid of underperformers
Implementing best practices from top sales managers
Providing feedback, motivation, and inspiration for your teams
Transferring the skills of top performers to everyone else
Creating an environment that encourages improvement and performance
Developing your skills as a coach and leader
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