By Anand Bhaskar Halve

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice.

Published Date: 01/08/2007 Format: PaperBack ISBN: 0-7619-3354-9 Publisher: n/a Rating: Retail price: Indian Rs. 395.00 (Rs. 790.00) Our price: Rs. 675.00 You Save: Rs. 115.00 Reviews: 0 reivew(s).

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