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Brand Royalty: How the World’s Top 100 Brands Thrive and Survive

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The Ten Deadly Marketing Sins: Signs and Solutions

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The Ten Deadly Marketing Sins: Signs and Solutions
The Sunday Times Business Enterprise: The Marketing Plan Workbook

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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

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Sales on A Beermat: Be Liked. Qualify. Close

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Market Research In Practice

Market Research In Practice
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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

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From Idea to Profit: How to Market Innovative Products and Services

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FAQs on Marketing

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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company

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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
Creating Customer Delight: The How and Why of CRM

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Business Action Pocketbook: Sales And Marketing

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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

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