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Kotler On Marketing: How To Create, Win & Dominate Markets

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Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success

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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

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What Customers Really Want: Bridging The Gap Between What Your Company Offers And What Your Clients Crave

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The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make Your Mark

The Ultimate Marketing Plan: F...
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The #1 Sales Teams: Superior Techniques for Maximum Performance

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What Is Short Selling?
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Advertising: Principles and Practice (Sixth Edition)

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The Future of Competition: Co-Creating Unique Value with Customers

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Creating Passion Brands
by Helen Edwards

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Selling is Everyone's Business: What it Takes to Create a Great Salesperson

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by Steve Johnson & Adam Shaivitz

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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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by Nirmalya Kumar

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Applying the Branding Iron
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Trout on Strategy
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How to Think Like the World's Greatest Marketing Minds

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Your Marketing Sucks
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New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them

New Sales Speak: The 9 Biggest...
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Internet Marketing: Strategy Planning, Market Entry & Implementation (Third Edition)

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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Managemen

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ASIAN BRAND STRATEGY
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