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New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them
By
Terri L. Sjodin
A revised and updated edition that includes a new chapter on creating memorable, powerful, persuasive, and effective 3-minute elevator speeches
This valuable resource is intended for managers and selling professionals who give one-to-one presentations. Author Terri Sjodin pinpoints the nine biggest mistakes presenters make-including lack of preparation, providing too much information, being boring, an overreliance on visual aids, quirky body language, and inappropriate dress-and show presenters how to avoid them. Plus, she delivers unbeatable pointers on how to build a persuasive case and deliver it with savvy and how to find the energy, enthusiasm, and creativity needed to complete the sale. Published to acclaim in 2000, this newly revised and updated edition includes new case studies; a new chapter on the buzzed-about new "three-minute elevator speech"; and hot tips from Sjodin's workshops, where participants design and deliver their own presentations.
Terri L. Sjodin, CSP (Newport Beach, CA), is a full-time professional speaker and business trainer who gives presentations to thousands of people annually. At 35, she was the youngest woman professional speaker ever to receive the CSP designation by the National Speakers Association. Her articles have appeared in Mademoiselle, Entrepreneur, Selling Power, Business Monthly, Executive Excellence, Small Business, and many other publications.
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