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Marketing: Essential Principles, New Realities
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Marketing: Essential Principles, New Realities
By
Jonathan Groucutt
Marketing: essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:
. Introduction;
. Learning objectives;
. Chapter summary;
. Key Issues;
Exercises and questions for review and critical thinking.
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