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Market Research In Practice
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Market Research In Practice
By
Paul Hague & Nick Hague & Carol
This practical guide to the basics of market research takes a clear, concise step by step approach. It describes and explains the various tools and techniques available to market researchers and through real life case studies, the basics of market research are made straightforward and accessible.
Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. Contents include:
. The role of market research.
. Market research design.
. Desk research.
. Focus groups and in depth interviews.
. Sampling.
. Questionnaire design.
. Interviewing.
. Self completion questionnaires and e-surveys.
. Data analysis.
. Report finding.
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