Market Leadership Strategies For Service Companies

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By Craig Terrill And Arthur Middlebrooks

This is a book on strategic marketing directed specifically to service companies. The key strategies for creating and sustaining a market leadership position are identified and discussed and the book's objective is to show readers the steps to take to create dramatic growth for a service company.

Format: Hardback
ISBN: 0-8442-2441-3
Publisher: Viva Books
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Retail price: Indian Rs. 695.00
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