By Philip Kotler

Philip Kotler's name is synonymous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. His best-selling Marketing Management was named by the Financial Times as one of the 50 best business books ever written. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers and students alike, freshly written and based on his phenomenally successful worldwide lectures.

Published Date: 20/08/2001 Format: HardBack ISBN: 0-684-86047-3 Publisher: Simon & Schuster Rating: Retail price: Pound £ 12.99 (Rs. 1,622.58) Our price: Rs. 675.00 You Save: Rs. 947.58 Reviews: 0 reivew(s).

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