By Jay Conrad Levinson

How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits

Published Date: 15/10/2006 Format: PaperBack ISBN: 1-58062-682-3 Publisher: Adams Media Corporation Rating: Retail price: Indian Rs. 395.00 (Rs. 790.00) Our price: Rs. 635.00 You Save: Rs. 155.00 Reviews: 0 reivew(s).

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