|
|
| |
|
|
| |
Home >
Books >
Business / Management / Finance >
Sales & Marketing >
FAQs on Marketing
|
FAQs on Marketing
By
Philip Kotler
Philip Kotler is one of the most famous names in business and the guru of
marketing. Who better than Kotler to provide expert and illuminating answers to
the burning questions about marketing.
What is the mission of marketing? What do marketing managers need to be
successful? What marketing strategies work best today? What is the best way
to segment a market? How do you build a brand? What impact will the Internet
have on marketing? How can you measure marketing accurately? These are
just a few of the crucial questions that Kotler tackles in this book. Concise and
to-the-point, but based on unrivalled experience and expertise, this book is
essential for virtually every student and practitioner of business and marketing.
It will become a great source of wisdom and inspiration at a time when marketing
is becoming one of the dominant forces driving business everywhere.
|
|
|
Liberty Books' Bestsellers
|
|
|
| |
|
|
|
|
|
