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E-Mail Selling Techniques: That Really Work
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E-Mail Selling Techniques: That Really Work
By
Stephan Schiffman
Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.
E-mail Selling Techniques offers essential guidelines for:
The proper length and format of sales e-mails
Advice on tone and content
Tips for writing attention-grabbing subject lines
Identifying when a phone call might be more appropriate
If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
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