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Customer Relationship Management: Concepts and Application
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Customer Relationship Management: Concepts and Application
By
Alok Kumar
This book will fill the void of a good reference-cum-textbook for teaching and learning about CRM. It demystifies the underlying concepts, tools, processes and strategies for effective customer relationship management. In a simple and succinct manner, the authors illustrate all core aspects of developing and CRM programs. Well-supported by relevant case studies, the book presents frameworks and methodologies that are easy to comprehend and managerially operationalize.....
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