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Creative Marketing: Communications (Ceo Speak)
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Creative Marketing: Communications (Ceo Speak)
By
E. Hillman
Packed in this uniquely innovative book is the wealth of experience and expertise of creative hot-shots from some of the world's leading marketing, advertising and public relations firms. These top creative marketing communicators reveal the secrets that lend creative power and impact to marketing communications:
. How to conceptualize creative ideas and how to germinate them.
. How to bring focus to creative ideation.
. How to evalute creative ideas, how to test them and how to judge their effectivness.
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