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Creating Customer Delight: The How and Why of CRM
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Creating Customer Delight: The How and Why of CRM
By
Rakesh Seth & Kirti Seth
Customer Relationship Management is increasingly recognized as crucial to the success of any organization. CRM is all about human interaction, aided by technology. It involves offering service and information about the product whenever the customer requires it and retaining a competitive edge by keeping the customer satisfied. The greatest challenge for any enterprise is to keep in mind changing customer needs and achieving customer satisfaction—and this is where CRM enables companies to remain successful.
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