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Business on a Shoestring: Boosting Sales: Increasing Profits...without Breaking the Bank
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Business on a Shoestring: Boosting Sales: Increasing Profits...without Breaking the Bank
By
Bob Gorton
The "On a Shoestring" series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This book covers: looking at your current sales and working out where you want to go next; making sure you're meeting a need; playing to your strengths; looking at your prices (and how you present them); talking to and nurturing your existing customers; looking for new customers; responding promptly to prospects; improving your post-sales service; and working to guarantee repeat sales.
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