|
|
| |
|
|
| |
Home >
Books >
Business / Management / Finance >
Sales & Marketing >
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
|
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
By
Jean-Marc Lehu
Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion.
Essential reading for brand managers, marketing professionals & students of marketing, this book provides practical advice & insights into the:
•history & development of product placement.• advantages of this form of brand advertising • methods employed by different brands to reach the targets audience. • future of strategic brand & product management.
|
|
|
Liberty Books' Bestsellers
|
|
|
| |
|
|
|
|
|
