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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of all TIme
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of all TIme
By
Matt Haig
Brand Failures takes a riveting look at what happens when global giants like McDonald’s and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read - but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig’s fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
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