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By William Wells

As advertising agencies are pressed more and more about accountability, it is not enough to produce memorable advertising one must produce effective adverting, advertising that meets a clients goals. The problem with talking about this is that clients keep their goals secret. Advertising: Principles and Practice, Sixth Edition, lifts the veil on effectiveness by focusing on EFFIEs: award winning advertising campaigns that reveal client goals and how these goals are reached.

Published Date: 02/06/2006 Format: PaperBack ISBN: 81-7758-012-4 Publisher: Pearson Education Rating: Retail price: Indian Rs. 275.00 (Rs. 550.00) Our price: Rs. 450.00 You Save: Rs. 100.00 Reviews: 0 reivew(s).

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