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Virgin Business Guides: PR Power: Inside Secrets from the World of Spin
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Virgin Business Guides: PR Power: Inside Secrets from the World of Spin
By
Amanda Barry
Public Relations is a very powerful force, whether you're just
starting out or have been running your own business for years. And it's never too late to start harnessing that power. In PR Power Amanda Barry shows you why some of the world's most successful entrepreneurs, such as Jeff Bezos, Anita Roddick and Stelios Haji-Ioannou view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice from leading names in the world of PR, plus case studies from real businesses, Amanda Barry draws on her own experiences to guide you around the pitfalls and get the most from your PR. PR Power dispels the myths and bins the spin - an easy-to-use handbook that you'll want to keep by your side.
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