The Nuts And Bolts Of CRM

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Businesses today are increasingly looking towards CRM, to address the problems of identifying and managing their most profitable customers and serving them better. And in today’s complex world of business, IT-based tools and technologies are at the heart of any CRM implementation.

Published Date: 06/03/2006
Format: PaperBack
ISBN: 0-07-049964-0
Publisher: Mc Graw Hill
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