By Robert G. Cross

Corporate downsizing does not work. Cost cutting and reengineering do not restore the luster of lost profits to once financially sound U.S. corporations. On the basis of his years at Delta Airlines and consulting gigs in the travel and tourism industry, Cross frames a new way for marketers to generate monies by posing the question of how to maximize revenues on each and every sale. True to the consultant mind-set, he does not give away the exact formula and answers to his query; instead, readers will evaluate case studies and lists and concepts to prove to themselves the worth of revenue management (RM). Perhaps the best-known success is American Airlines, which, thanks to its crusty CEO's intuition and perspicacity, pioneered the idea of "all fares--and customers--are not created equal." Will Cross' ideas play in Peoria? Watch the business media be filled soon with news and views of this latest profit-producing strategy

Published Date: 31/12/2000 Format: PaperBack ISBN: 0-7679-003-2 Publisher: n/a Rating: Retail price: US Dollar $ 15.95 (Rs. 1,141.06) Our price: Rs. 950.00 You Save: Rs. 191.06 Reviews: 0 reivew(s).

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