By Brent Bowers

Bowers, newspaper editor and former reporter, presents a thought-provoking review of the traits necessary to succeed as an entrepreneur. He organizes his chapters around personal qualities that he considers essential, and these include spotting opportunities that no one else has seen and seizing them; rejection of authority and the need to run one's own show; characteristics such as curiosity, enthusiasm, and self-confidence since there isn't an entrepreneurial gene; nimbleness in the sense of tolerance for ambiguity; tenacity or refusal to give up; unshakable conviction in the potential for one's product; constantly testing the concept by asking, "Will it work?"; and the ability to fail upward, instinctive ability to determine what went wrong, and learn from mistakes.

Published Date: 18/04/2006 Format: HardBack ISBN: 0-385-51546-4 Publisher: Currency Rating: Retail price: US Dollar $ 24.95 (Rs. 1,784.92) Our price: Rs. 1,095.00 You Save: Rs. 689.92 Reviews: 0 reivew(s).

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