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Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose
By
John Hoover Ph.D.
Sooner or later it was bound to happen. The world of business has now grown hungry for a fresh, new voice to speak out for organizational excellence in the free enterprise system.
But where is a great leader who possesses the stature, the stamina, and the swagger to be called the consummate CEO? Who can grasp the helm of business in a shifting global economy and steady the ship? Who can capture the confidence of consumers and anxious business professionals on every continent and calm their anxiety with nerves of steel?
Look no further than Frostbite Falls, Minnesota. Cast your eyes toward that imposing figure with antlers spread wide and a profile that protrudes into next week. Step aside Warren Benis, Ken Blanchard, Jim Collins, Steven Covey, Spencer Johnson, Donald Trump, and even Jack Welch. Make way for that superb snout that belongs to none other than the magnificent moose himself, Bullwinkle.
But how can a solitary moose, revered by millions, maintain his competitive edge amidst so much acclaim? How can he focus in the blinding spotlight of fame and fortune? How can he sustain a significant value proposition when he can’t even spell the term? By teaming up with someone more talented, intelligent, and resourceful, of course.
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