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Running a Public Relations Department
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Running a Public Relations Department
By
Mike Beard
Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. In a highly accessible style, this hands-on guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function.
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