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By Tom Gorman

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

Published Date: 04/03/2003 Format: PaperBack ISBN: 0-02-864449-2 Publisher: n/a Rating: Retail price: Pound £ 19.95 (Rs. 2,491.95) Our price: Rs. 995.00 You Save: Rs. 1,496.95 Reviews: 0 reivew(s).

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