By Tom Peters

Peters advances here a barrage of ideas on what it takes to succeed in an ever-changing marketplace. His book, derived from 60 or so iterations of his seminars, has a frenetic, almost attention-deficit quality, taking a decidedly McLuhan-like approach and, like McLuhan, proving prophetic and poignant even if, in the final analysis, it is wrong. A shrewd observer, Peters offers trenchant observations. For example, he gloms onto the interesting idea of great design as the corporate advantage over quality and price. This book will have wide appeal, and more than one organization will attempt to experiment with some of the author's theses. Recommended for all libraries

Published Date: 31/12/2000 Format: BOX ISBN: 0-375-40166-0 Publisher: n/a Rating: Retail price: US Dollar $ 18.00 (Rs. 1,287.72) Our price: Rs. 1,150.00 You Save: Rs. 137.72 Reviews: 0 reivew(s).

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