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By Tom Asacker

What's your brand? Is it your company? Your product? Your store? Your department? You? My dream-the dream that you have the power to make come true-is that this little book will help you separate the 'truth'-about branding, marketing, selling, and corporate culture-from the 'facts': all of those trendy and complicated techniques, theories, and concepts being promoted as magic potions for growth. And then-once you've rediscovered the 'truth' -you will go out, challenge the status quo, and really change things. You'll liberate your unique inner voice and inspire, innovate, and make profound improvements in yourself, your business, and in people's lives. You'll create a brand truly worthy of remark.

Published Date: 30/10/2006 Format: HardBack ISBN: 81-297-0570-2 Publisher: Pearson Education Rating: Retail price: Indian Rs. 295.00 (Rs. 590.00) Our price: Rs. 475.00 You Save: Rs. 115.00 Reviews: 0 reivew(s).

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