By Frank Jefkins

This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation. Areas covered include : — corporate identity — getting media coverage — public relations on the internet — dealing with reporters and interviewers — sponsorship — corporate advertising — good customer relations

Published Date: 05/02/2007 Format: PaperBack ISBN: 81-7992-272-3 Publisher: Jaico Rating: Retail price: Indian Rs. 175.00 (Rs. 350.00) Our price: Rs. 295.00 You Save: Rs. 55.00 Reviews: 0 reivew(s).

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