By Robert Spector

Retail is a dynamic and often ruthless world that equally influences, and is influenced by, the consumers it exists to serve. New players constantly emerge to better satisfy consumer demands; consumer demands and desires shift with new offerings; and existing firms disappear when they can’t adapt. In Category Killers, veteran journalist Robert Spector explores the rise of retail’s reigning disruptor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting, Spector vividly recounts how "category killers" from Toys R Us and Home Depot to Wal-Mart and Costco have ingeniously rewritten the retail playbook and, in the process, profoundly altered cultural and economic factors from migration and traffic patterns to legislation and taxation to wages and jobs.

Published Date: 01/01/2005 Format: HardCover ISBN: 1-57851-960-8 Publisher: Harvard Business School Press Rating: Retail price: US Dollar $ 27.95 (Rs. 1,999.54) Our price: Rs. 2,430.00 Reviews: 0 reivew(s).

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