By Ko Floor

Today’s retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, & the implications for retailers & consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace. Using international examples & case studies, including champion retail brands such as Wal-Mart, Tesco & McDonald’s , the book explains: • the distinction between retail brands & manufacturer brands • challenges faced by retail brands • benefits for both the retailer & consumer • competitive strategies to grow the brand • brand positioning • brand personality •brand communication Finally, the author, an experienced retail consultant, offers insights into the future development of successful retail brands, arguing that the emotional differences between them will become more & more important to the consumer

Published Date: 01/01/2007 Format: PaperBack ISBN: 0-7494-5168-8 Publisher: n/a Rating: Retail price: Pound £ 495.00 (Rs. 61,830.45) Our price: Rs. 950.00 You Save: Rs. 60,880.45 Reviews: 0 reivew(s).

Add to Wish List Tell a Friend Write a Review