By Lindsay Camp

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done - whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and - as you'd expect - highly persuasive, "Can I Change Your Mind?" will change the way you think about the words you use for ever.

Published Date: 30/04/2007 Format: PaperBack ISBN: 0-7136-7849-9 Publisher: n/a Rating: Retail price: Pound £ 9.99 (Rs. 1,247.85) Our price: Rs. 895.00 You Save: Rs. 352.85 Reviews: 0 reivew(s).

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