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Why Good Companies Go Bad and How Great Managers Remake Them
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Why Good Companies Go Bad and How Great Managers Remake Them
By
Donald N. Sull
Much has been written about how companies can go from good to great, but the reality is that most companies go from good to bad-or worse. Based on extensive research into successful and failed transformations in many industries, Donald N. Sull unveils a new model for change that centers around transformational commitments-specific actions that help eliminate status-quo behaviors in five areas: strategic frames, relationships, processes, resources, and values. He introduces practical tools that managers can use to diagnose and fight active inertia and successfully implement the right commitment for the right dilemma. This new edition includes best-selling Harvard Business Review article "Why Good Companies Go Bad," and a new appendix to help managers assess their managerial commitments.
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