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Virgin Business Guides: The Best-Laid Business Plans: How to Write Them, How to Pitch Them
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Virgin Business Guides: The Best-Laid Business Plans: How to Write Them, How to Pitch Them
By
Paul Barrow
Planning is not just for start-ups - it's the key to successful business development and growth for every company, new or old. But once a business is up and running, it's all too easy to concentrate on day-to-day operations and work towards short-term goals. Even these should be assessed carefully. If you're launching new products and services, taking on more people, relocating to bigger premises, buying a business or selling one, you'll do it better if you plan it.
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
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