By Rafi Mohammed

Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.
When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table.

Published Date: 11/10/2005 Format: HardBack ISBN: 1-4000-8093-2 Publisher: Crown Rating: Retail price: US Dollar $ 24.95 (Rs. 1,784.92) Our price: Rs. 1,315.00 You Save: Rs. 469.92 Reviews: 0 reivew(s).

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