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Strategy In A Week
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Strategy In A Week
By
Bob Norton
Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organizations and their units, of all sizes. This text explores the past, present and future of strategy, covering how strategy has changed, what it is and isn't, and what management thinkers say about it. It demonstrates the practical side of strategy with case studies of strategies great and small, developing a strategy in tune with today's markets and turning your strategy into action.
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