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New Directions in Corporate Strategy
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New Directions in Corporate Strategy
By
Garry Twite
Within firms, large and small, thinking about strategy has undergone profound change in the last decade. The way decision-makers come to understand why some firms compete successfully and other fail, and the role managers play in each firm’s fate, is today very different from how it was done ten years ago. New Directions in Corporate Strategy provides an accessible introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a robust foundation for tackling challenges as diverse as:
• seizing opportunities presented by competition policy
• building and deploying the firm’s knowledge base
• developing the competitive advantages of the brand
• creating information technology resources and extracting the maximum advantage
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