By Geoffrey A. Moore

This is a business guide modelled on the fundamental Darwinian model - Infinite Innovation. Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted "Crossing the Chasm", he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt - or suffer the slow declines into marginalised performance that have characterised so many Fortune 500 icons in recent years. Deregulation, globalisation and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors - or risk declining performance and eventual extinction. Illustrating his arguments with more than 100 examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customised services. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today's 'eat-or-be-eaten' economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

Published Date: 01/05/2006 Format: HardCover ISBN: 1-59184-107-0 Publisher: Portfolio Rating: Retail price: US Dollar $ 25.95 (Rs. 1,856.46) Our price: Rs. 2,260.00 Reviews: 0 reivew(s).

Add to Wish List Tell a Friend Write a Review