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In this book you will find some new ideas in product development. You will also find seasoned best practices used by large or small companies. We have integrated these different approaches into a logical framework that takes you from product planning to program approval. You can expect to gain an understanding of the following six aspects of the new product development process: methods to obtain insights into emerging trends in consumer and industrial markets; a means to navigate and control what is often called the "Fuzzy Front End" of the product development process, that portion of the design process when the product and market are not yet defined and qualitative tools are needed to complement quantitative research; the use of qualitative research to understand who the customer is; techniques to assist in the integration of diverse team players, especially engineers, industrial and interaction designers, and market researchers and planners; a complete product development process that brings the product from its opportunity identification stage through to program approval and product patenting; an approach that connects strategic planning and brand management to product development. We then provide case studies that demonstrate the successful use of the methods introduced in this book. We show that these methods apply to both products and services. The book's logical flow is designed to provide a useful guide for anyone involved in the product development process. Readers can also use the book by first scanning and then focusing on the areas initially perceived as most relevant. In either case, we have tried to make sure that the book is interconnected and cross referenced so that issues addressed in one part are referred to again in other parts.

Published Date: 01/06/2006 Format: PaperBack ISBN: 81-297-0492-7 Publisher: Pearson Education Rating: Retail price: Indian Rs. 295.00 (Rs. 590.00) Our price: Rs. 485.00 You Save: Rs. 105.00 Reviews: 0 reivew(s).

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