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Competing For Choice : Developing Winning Brand Strategies
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Competing For Choice : Developing Winning Brand Strategies
By
Lars Finskud
Every manager knows that robust strategy plays a crucial role in any successful enterprise. Yet for all the volumes that have been written on the subject, two things remain true. Strategy is complex, and many companies still get it wrong
This book is about choice. It starts from the idea that a single purpose underlies all business strategy: competing for choice, Businesses compete for the choice of customer or consumers. Not only that, they also compete for the choice of other key stakeholders, including employees, partners, and investors.
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