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The Tipping Point: How Little Things Can Make a Big Difference (Audio CD)
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The Tipping Point: How Little Things Can Make a Big Difference (Audio CD)
By
Malcolm Gladwell
'The tipping point' is that magic moment when an idea, trend or social phenomenon crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight - or a dramatic reduction in crime, as happened in New York after graffiti was removed from subway trains.
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