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Raving Fans: A Revolutionary Approach to Customer Service (Audia CD)

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Raving Fans: A Revolutionary Approach to Customer Service (Audia CD)
By
Ken Blanchard, Sheldon Bowles
The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision-a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level.
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