By Sean Adams & Noreen Morioka

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Published Date: 31/03/2006 Format: PaperBack ISBN: 1-59253-234-9 Publisher: Rockport Rating: Retail price: US Dollar $ 25.00 (Rs. 1,788.50) Our price: Rs. 1,500.00 You Save: Rs. 288.50 Reviews: 0 reivew(s).

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