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The Art Of Promotion: Creating Distinction Through Innovative Production Techniques

By Lisa L Cyr

For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique?s advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect on the cheap.

Published Date: 21/10/2005
Format: PaperBack
ISBN: 1-59253-186-5
Publisher: Rockport
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