|
|
| |
|
|
| |
Home >
Books >
Advertising >
Then We Set His Hair on Fire:Insights and Accidents from a Hall-of-Fame Career in Advertising
|
Then We Set His Hair on Fire:Insights and Accidents from a Hall-of-Fame Career in Advertising
By
Phil Dusenberry
Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire. You are there with Phil as he . . .
frets before a $60 million pitch to GE’s Jack Welch, knowing that BBDO’s clunky proposed tagline (“We make the things that make life good”) just isn’t going to cut it.
initiates the all-star team that devised Ronald Reagan’s groundbreaking 1984 reelection campaign.
helps FedEx sustain its success after the overnight delivery business became crowded with competition.
works with Gillette’s management to distill the insight that its shaving systems are “the best a man can get.”
leads the team that gave New York City a renewed spirit after 9/11, with an unprecedented television campaign.
|
|
|
Liberty Books' Bestsellers
|
|
|
| |
|
|
|
|
|
