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The Art Of Advertising (Ceo Speak)
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The Art Of Advertising (Ceo Speak)
By
E. Hillman
Packed in this uniquely innovative book is the wealth of experience and experties of founder, presidents and CEOs of some leading international advertising agencies. These movers and shakers of advertising reveal their lifetimes of insights and market-proven ideas on the core issues that drive advertising, ranging from effective branding strategies to identify trends and challenges to industry trends and challenges:
. How to measure advertising effectiveness.
. How to get the biggest bang from your advertising budget.
. Eternal golden rules of successful advertising.
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