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Advertising Media Planning: A ...
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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Confessions of an Advertising ...
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Effective Media Relations: How to Get Results

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Adland: A Global History of Ad...
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Advertising & Promotion: An Integrated Marketing Communications Perspective Sixth Edition

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The Fundamentals Of Advertisin...
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How To Advertise: What Works, What Doesn't- And Why

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by Kenneth Roman & Jane Maas

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The Hottest Ideas In Word Of Mouth Advertising

The Hottest Ideas In Word Of M...
by Godfrey Harris

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Watch It: The Use Of Body Language In Word Of Mouth Advertising

Watch It: The Use Of Body Lang...
by Godfrey Harris

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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company

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by Maurice Drake

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