Ogilvy On Advertising (new Edition)

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A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Brutally frank and witheringly opinionated, the most successful adman of all time- founder of Ogilvy and Mather, creator of countless brilliant campaigns- tells you how to make advertising work.

Published Date: 01/01/2003
Format: PaperBack
ISBN: 1-85375-196-0
Publisher: Prion
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