By Robert Sawyer

Writing good copy requires creativity. Writing good copy is a craft to be learned through much practice and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.

Published Date: 01/09/2004 Format: PaperBack ISBN: 2-88479-033-0 Publisher: Ava Publishing Rating: Retail price: Pound £ 24.50 (Rs. 3,060.30) Our price: Rs. 2,995.00 You Save: Rs. 65.30 Reviews: 0 reivew(s).

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